ASMR stands for an autonomous sensory meridian response. The funny thing? Research and science behind ASMR are still so new that there's really no "scientific" definition for the term. It simply ...

"ASMR is a deeply relaxing and comforting feeling, usually accompanied by tingling sensations in the head," says Craig Richard, PhD, an ASMR researcher and founder of ASMR University. The"tingling" ...

ASMR videos started as a fringe section of YouTube, but the industry has grown exponentially in the last decade — rough estimates say there are at least 25 million ASMR videos on YouTube alone, coming ...

ASMR content has been around for years, most of it hosted on YouTube. The acronym stands for autonomous sensory meridian response, and content in the category generally features creators, or ASMRtists ...

If you’ve seen videos of kinetic sand formations being sliced with a satisfying crunch on your Instagram Explore page, it’s not just an art demonstration. You’re witnessing one of the newest “oddly ...

Over the past few years, Gibi ASMR has emerged as one of the most recognizable faces of the YouTube subgenre dedicated to the art of helping people relax through the internet-coined phenomenon ASMR.

Nobody watches the Super Bowl for relaxation. But that’s what William Halligan got. It was February 3, and Halligan, a 72-year-old dentist, was watching the game with his wife, nieces, and nephews at ...

ASMR videos - which claim to induce a tingling feeling in the viewer - have quietly become an internet phenomenon. When I was a child I sometimes experienced a pleasant physical sensation in my scalp ...

Yesterday, Ikea released a new digital ad spot–and it’s not the jaunty 30-second video you may have (reasonably) expected. Instead, the commercial is 25 minutes long, and a large portion of it ...

"ASMR is a deeply relaxing and comforting feeling, usually accompanied by tingling sensations in the head," says Craig Richard, PhD, an ASMR researcher and founder of ASMR University. The"tingling" ...