City A.M.

ASMR is coming to the spa near to you

ASMR, or autonomous sensory meridian response, became the most searched term on YouTube in 2023, with a total of 79.5m searches. It’s an online powerhouse, redefining the way people think about ...
Business Insider

I visited a spa where nobody touches you – here's how the relaxing, futuristic treatments worked

Not only did I not know what to expect from Luxury Escapism: The Oddly Satisfying Spa, but I walked right past its unassuming front door in the Dumbo neighborhood of Brooklyn. The spa, which is ...
The Globe and Mail

This spa offers tingles, whispers and real-life ASMR magic

Fingers play lightly through your hair. The tantalizing and delicate smell of sweet orange. A soft brush traces across the ears. The prolonged ring of a singing bowl. The skin prickles with each new ...
The Atlantic

I Tried a Spa Treatment Designed to Produce the Tingly Feeling of ‘ASMR’

I’m sitting on a futon in a stranger’s apartment with my friend Ashley. In front of us, Melinda Lauw—a slender, wide-eyed Singaporean woman—is crouched in a squat, holding a small flickering candle, ...