Mars, Inc. brand Excel Gum has launched a new Canadian campaign, “Excel Study Beats,” that leverages autonomous sensory meridian response, or ASMR, for content designed to help relieve studying stress ...

Q: I would like to know more about ASMR. I never heard of it until a friend’s daughter started watching videos of people whispering. She says she likes how it feels. I watched for a bit, and nothing ...

For some people, videos of people whispering, tapping glass and cutting soap can trigger ASMR — a relaxing tingle in the brain that makes them feel calm You can save this article by registering for ...

According to a new study published in "PLOS One," ASMR videos could help alleviate anxiety. ASMR, which stands for autonomous sensory meridian response, is the whole-body sensation some people ...

A monkey has more in common with a college kid watching ASMR videos than you’d think. As a new study shows, monkeys called Barbary macaques become more chilled out after watching another individual ...

Dear Doctors: I would like to know more about ASMR. I never heard of it until a friend’s daughter started watching videos of people whispering. She says she likes how it feels. I watched for a bit, ...

It's been described as just another YouTube trend and was banned in China for being 'vulgar'. But according to a new scientific study, ASMR – described as a pleasurable tingly feeling triggered by ...