For some time now the cable industry has been running the gauntlet of media-buying executives and their demands for a cable-wide addressable advertising system. Now the threat is getting ...

Canoe Ventures today announced that the first multi-distributor, linear addressable TV campaign has been launched as part of the On Addressability initiative. Founded by Comcast Advertising, Cox Media ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. According to a new In-Stat report, HDTV and video on demand will provide long-term growth for ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the third in a series that will ...