Alongside other major brands entering the Roblox universe, Adidas is introducing digital versions of its clothing on Roblox, the brand announced Thursday. Roblox players will be able to customize ...

Adidas is bringing its iconic three-striped branding to the immersive world of Roblox. Announced on Thursday, the new collaboration will allow players to express their individuality by dressing up ...

Adidas has opened pop-up shops offering virtual branded merchandise within seven Roblox experiences and has partnered with Roblox creator Rush Bogin (known by his screen name “Rush X”) to create an ...

Sporting goods and apparel brand Adidas recently sold a digital necklace in the online gaming platform Roblox for 2 million Robux, or roughly $20,000. This news highlights how brands connecting with ...

Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars. Pop-up stores offering officially licensed digital clothing have been set up in a ...

adidas has revealed that Orlando Pirates is officially joining the popular children's virtual gaming platform, Roblox — an exciting move that signals a new era of digital fan engagement. The three ...