Amazon opened up its Prebid adapter for beta testing on January 21. Publishers are preparing to test, and we spoke with ...

Samsung Ads, the advanced TV advertising division of Samsung Electronics, has integrated with Amazon Publisher Cloud. The integration enables advertisers to join the Smart TV footprint of Samsung Ads ...

At its annual summit, Amazon Publisher Services (APS) announced an expansive set of innovations across existing tools like Amazon Publisher Cloud and Signal IQ, as well as brand new insights, ...

NEW YORK—Amazon Publisher Services (APS) and independent sell-side advertising company Magnite are collaborating more deeply on streaming TV through the APS Transparent Ad Marketplace (TAM) and ...

Amazon shares sank more than 9% in after-hours trading on Thursday as the tech and e-commerce giant reported mixed results for its fourth quarter and higher than expected spending forecast for 2026.

Advertising outpaced Amazon’s topline growth, while marketing spend climbed and international margins tightened. Amazon Now’s ...