Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches.

Apple is preparing to expand the number of advertisements displayed in App Store search results, signaling a deeper push into performance-driven app discovery. According to a new update published on ...

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has announced. According to an update to Apple's Ads website, additional ads will ...

Apple says it will add more ads to App Store search results next year, expanding where paid placements can appear when you look for apps. The company frames the change as a way to “increase ...

At the end of last year, Apple announced that it was expanding App Store search ads beyond the single promoted placement at the top of the results. Instead, developer paying for promotion in App Store ...

Apple plans to add more ads to App Store search results in 2026, expanding its ad inventory while keeping tight controls on how advertisers influence placement. What’s changing. The new ads will ...

Apple has confirmed that it will be pushing more ads to the App Store starting from March. The iPhone maker shared more details about its advertising plans on its advertising help page, along with an ...