Apple's '1984' Super Bowl commercial revolutionized advertising, launching the Macintosh and altering cultural and consumer ...

Apple changed Super Bowl advertising forever. While others have tried to bottle what was shown in January 1984, no one has ...

Apple today shared a new "Blue Screen of Death" ad that appears to mock a major Windows computer outage that occurred last year, following a faulty CrowdStrike security update. Macs were unaffected, ...

PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing. UPDATE: Apple made the ad private on YouTube less ...

Apple today shared its annual holiday season ad, titled A Critter Carol, as well as a behind-the-scenes video showing how it was made. In the short film, set in a snowy forest, a group of woodland ...

Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were the real customers. That bargain is eroding as the company leans harder into ...

An in-depth look at how Apple Search Ads work, from relevance and IPM to campaign structure and the logic behind Apple’s auction model.

For Apple's map service and advertising platform, stricter competition rules will not apply in the EU – at least for now.