That’s the question Amit Monheit, now the CEO and founder of in-game audio ad startup Odeeo, started asking himself last year after losing his job at a Tel Aviv-based audio content discovery platform ...

YouTube launched its version of audio ads, part of the platform’s strategy to engage music and podcast listeners, in November 2020. YouTube audio ads give ...

YouTube's decided that sticking to video-only ads constitutes leaving money on the table. The firm's product manager, Melissa Hsieh Nikolic, wrote in a company blog post that YouTube will launch audio ...

Christian Facey is the CEO of AudioMob, which helps mobile game developers monetise through non-interrupting audio ads. With Apple’s looming IDFA changes now imminent, one thing is certain. Mobile ...

Alexa, play interactive audio ads. On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through ...

As a rural-facing, full-service marketing agency we often hear clients question audio advertising’s effectiveness. Our conversations often include the phrases “it’s so hard to measure” or “how do I ...

While audio ads aren’t quite a new invention (the first instance of a recorded audio ad was heard in 1922), the audio industry has witnessed an all-time high of listening and advertising within the ...

YouTube is launching a new type of audio-based ad unit to reach people who use the platform as their music and podcast player. Audio ads may sound like an odd fit for a website that specializes in ...

Where to spend advertising dollars is a quandary that has kept marketers awake forever—and as Cannes Lions recently showed, it’s only getting harder to find the budget in this constantly-shifting ...