Whether you’re just starting out or looking to scale your business, understanding and utilizing big data can be a game-changer in your entrepreneurial journey. Integrating big data into small business ...

Small businesses must make sense of the large amount of information they receive. Here’s how to understand big data so you ...

TROY, Mich.--(BUSINESS WIRE)--J.D. Power, a global leader in data analytics, today announced a collaboration with Databricks, the data and AI company, to bring its industry-leading customer behavior ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Analytics is often associated with online marketing as a way to measure visits to a website and online commerce. Yet as brands increasingly rely on apps and websites to entice customers, they are ...

Michael Podolsky, Co-founder and CEO of PissedConsumer, a review platform that helps consumers be heard and brands improve their service. I often emphasize in my writing why customer satisfaction is ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

The Japan Business Intelligence and Analytics Software market is anticipated to witness significant growth, with a projected CAGR of 9.57% during the forecast period of 2020-2027, reaching a value of ...

Collaboration Expands Access to Leading Cross-Industry Consumer Datasets to Drive Seamless Integration with Predictive Models and AI-Powered Solutions Launching with a focus on the insurance and ...