Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is ...

Opinions expressed by Entrepreneur contributors are their own. Logos are big talkers. I love weighing in on the logo design process for my ventures, because my logo is how I’m going to introduce ...

Imagine walking down a bustling street, surrounded by a sea of signs and symbols, each vying for your attention. Among them, a few logos stand out, instantly recognizable and effortlessly ...

A company’s name and logo can play a huge part in its success, while the simplicity, versatility, and agility of its brand can have an enormous impact on its lifespan. Marrying them together in a way ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

These days, we’re all looking for stability. And just when we need it the most, it seems harder than ever to find. It isn’t just a question of reliability in our jobs, living situations and families.

Walkers crisps, also known as Lay's potato chips or crisps, has unveiled the biggest change to its branding in its 80-year history. Its new logo is a "sun-inspired design", and features rays of light ...

Brand image starts with a strong logo. From vector to display, here are the tools to put your stamp on your symbol. By Gabriel Morgan Updated Jun 21, 2022 9:00 AM EDT We may earn revenue from the ...

From its very first model, the McLaren M1A, to one of its latest releases, the McLaren 750S, McLaren has evolved ...