Building a sound app development strategy well-matched to brand and content is critical to creating a CTV experience that sticks. Nadine Krefetz, Consultant, Reality Software, Contributing Editor, ...
TV News Check on MSN
Local television’s next test: Surviving the unbundling of attention
Broadcasters need to be indispensable at the moment audiences realize they need local information again. The post Local Television’s Next Test: Surviving The Unbundling Of Attention appeared first on ...
Made for Advertising (MFA) in connected television (CTV) apps waste budgets in a trend that continues to rise. MFA CTV apps may run video ads in a format or size that is not in line with typical CTV ...
Media and ad tech companies won’t rest until they’ve convinced advertisers that streaming is a good place for performance marketing. On Monday, Roku announced a new partnership with app monetization ...
The video above walks you through how to install the WAVY+ App on your CTV device. You can now watch WAVY News 10 — the trusted leader for local news, weather, traffic, and sports in Hampton Roads — ...
PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile ...
SAN FRANCISCO, Oct. 18, 2021 /PRNewswire/ -- As global Connected TV (CTV) engagement increases exponentially year over year — with CTV users in the U.S. estimated to reach 213 million by 2023, per ...
AppLovin Corporation’s APP evolution from a mobile-first ad platform to a diversified advertising powerhouse is gaining pace, thanks to its bold move into web advertising, e-commerce and connected TV ...
Quality content is only one of many factors that determine success in today’s competitive FAST connected-TV (CTV) market. Overall viewer experience includes everything from fast load times and easy ...
U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision ...
I’m not exaggerating when I say that at least once a day, every single day, I thank God that I no longer have to concern myself with dating apps. (To give you a sense of how long it’s been, the only ...
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