Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

With the exception of businesses that own their entire supply chain, every business operates at some place in a distribution channel. Many small businesses, such as retailers, function as the last ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Takeuchi, Hirotaka. "Conceptual Framework for the Study of the Channel of Distribution." Harvard Business School Background Note 578-118, December 1977.

Opinions expressed by Entrepreneur contributors are their own. Great! You’ve just spent months (or years) figuring out a fantastic product in a new category, but now comes your next big challenge: ...