Since the early days of the IT industry and the channel, vendors have traditionally structured their partner programs in tiers, often designated bronze, silver, gold, platinum or some other valuable ...

Rather than positioning itself as a stand-alone tool, TikTok is extending its presence through the marketing platforms that ...

‘Partners will know where they stand in the program and [have] a road map of what they need. We want to make this a predictable process. We’re realigning the program under one umbrella while keeping ...

The relationship between end users and the channel is undergoing a fundamental shift. Distributors, resellers and integrators who once competed primarily on price and availability are being asked to ...