Chipotle is opening a new restaurant-- on the game platform Roblox. The restaurant chain announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for ...

Now in its 21st year of celebrating Halloween with its burrito giveaway event, Chipotle today announced it will open a virtual location and debut a Halloween-themed corn maze on popular gaming ...

This year marks the 21st anniversary of Chipotle's Boorito promotion, but instead of inviting fans to an event at its physical restaurants, the chain is launching a purely digital effort to maximize ...

Chipotle Mexican Grill has today announced its 21st year of Boorito, a fan-favourite Halloween event, will be celebrated in Roblox. It is the first restaurant brand to open a virtual location there.

(RTTNews) - Restaurant chain Chipotle Mexican Grill (CMG) on Wednesday announced plans to celebrate the 21st year of Boorito, a fan favorite Halloween event, by becoming the first restaurant brand to ...

Chipotle Mexican Grill Inc.’s (NYSE: CMG) newest restaurant went meta, giving new meaning to the word digital. The Newport Beach-based chain is the latest Orange County company to expand to the ...

Opinions expressed by Entrepreneur contributors are their own. It’s undeniable that the metaverse and its eventual growth will force major brands and chains to find creative ways to make their ...

UPDATE: A day into Chipotle's contest on Roblox, users had trouble accessing the Roblox platform, Chipotle tweeted Friday. Roblox said at 6:36 p.m. ET Friday that it was making progress on the outage.

(RTTNews) - Chipotle Mexican Grill, Inc. is opening a virtual location on online game platform Roblox to celebrate the 21st year of Boorito, a fan favorite Halloween event. With the Chipotle Boorito ...