Wireless Rewired: New Carriers Signal Retail Consumer Shifts

New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, ...
The Business Journals

Creating a consumer segmentation that actually works

Shikha Jain is a Partner at Simon-Kucher & Partners specializing in topline growth for companies in the Retail & Consumer Goods Space. To continue reading ...
Business Wire

Consumer Segmentation Strategy for a Food Packaging Firm: Understanding the Needs of Specific Consumer Segments| Infiniti Research

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has announced the completion of their new consumer segmentation engagement on the food packaging industry.
Forbes

Study Shows AI Can Nail Customer Segmentation Using A Powerful Model

Good businesses know that customer segmentation is a necessity. It’s used for everything from market strategies to discount offers to developing loyalty programs. The more accurate the segmentation is ...
marketingtechnews.net

61% of marketers believe consumer segmentation is an outdated marketing method

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Six in 10 UK marketers (61%) believe consumer segmentation – the ...
MediaPost

The Problem With Traditional Consumer Segmentation And How To Fix It

The job of a marketer is to build relationships with consumers. In the past, marketers accomplished this with wide-ranging communication — essentially, “spray and pray” methods. Today, however, ...