If Sony and TCL are teaming up to make your next TV, it's better news than you'd think ...

Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies ...

TCL is taking majority ownership of Sony’s Bravia series of TVs, the two companies announced today. The two firms said they have signed a memorandum of understanding and aim to sign binding agreements ...

Sony and TCL Are Teaming Up to Make TVs ...

From pricing and panel sourcing to where TVs are made, Sony's deal with TCL could slowly reshape what Bravia TVs look like - even if the logo stays the same ...

TCL is taking majority control of Sony’s TV business in a surprise move that could reshape Bravia pricing, production, and ...

TCL to take a 51% majority stake in Sony's TV and home audio business. The 'Sony' and 'Bravia' brand names will continue on ...

Sony is spinning off its Bravia TV business to TCL through a 51% stake sale, marking a major industry shift as Sony pivots ...

Sony has announced a new partnership with TCL that will see the latter steering the ship, set to launch in April of 2027.

TCL taking majority control over the Sony TV business, including its iconic Bravia brand, is big business. Here's why it's ...

Sony and TCL struck a partnership giving TCL control of developing and selling future Sony audio products, including BRAVIA ...

With strong (and cheaper) competition from big brands like LG and Samsung, as well as TCL and Hisense, the high price of Bravia TVs and rare discounts can be a major deterrent for a lot of customers.