Cineverse (Nasdaq: CNVS), an innovative and independent entertainment technology company and studio, today announced the launch of Matchpoint® Creative Labs (MCL). Cineverse's new in-house agency, MCL ...

The use of generative artificial intelligence in advertising has been a subject of huge controversy. Many creatives are hostile towards the use of AI in art, contending that AI models are trained on ...

In a world overwhelmed by constant distraction, simply buying media space doesn’t ensure a brand will be noticed anymore. Advertising has become almost invisible amid the noise of our daily lives, and ...

In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...