Ever wonder why a shared laugh or witty remark can spark attraction? Humor does more than lighten the mood—it may reveal clues about a person’s creativity. Research by Erika Langley and Michelle ...

The best advertisements don’t just sell products — they are creative and make us think about the brand long after we’ve seen ...

The hallmark of a really effective brainstorming is an abundance of genuine and heartfelt laughter. There’s a reason for this: Laughter can help people solve problems that demand creative solutions, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Peter Nicholson In my 30 ...

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

In today’s high-pressure business environment, leadership demands more than operational excellence or strategic foresight. It requires emotional intelligence, authenticity and the ability to build ...

Creativity at this year’s Cannes Lions was a study in contrasts. AI was everywhere the eye could see… at the centre of the tent, in panels, in yacht briefings, in conversations. But its relentless ...