Lord & Taylor is going against the grain and bringing back its cursive logo. The department store is set to relaunch this year as an online discount luxury retailer after its previous owner, Saadia ...

Johnson & Johnson is signing off on a new logo. The health care giant said Thursday that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its ...

Johnson & Johnson on Thursday announced that the company is updating its logo as part of a brand realignment that will unite its medical technology and pharmaceutical segments under its brand name.

Cursive logos were all but declared dead in 2024 after even Johnson & Johnson ditched its iconic script logotype, controversially followed by Washington College. Gen Z just can't read joined up ...

Opinions expressed by Entrepreneur contributors are their own. It’s the end of an era for pharmaceutical and consumer product behemoth Johnson & Johnson, with the announcement that it will be changing ...