It’s not easy for marketers to rise above the noise and connect with potential customers in today’s heavily digitized landscape. Consumers are bombarded with advertising and marketing messages on ...
Every good B2B marketer knows that having a deep understanding of your customers is key to selling effectively. Nothing can replace the human-to-human connection when you’re trying to connect with ...
To learn more about our editorial approach, explore The Direct Message methodology. Every marketer has sat through the presentation. The consultant clicks to the next slide, revealing a detailed ...
It's official: micro-segmentation has become "a thing." Enterprise security experts are declaring that 2018 is the year they are going to do it, and do it right. The irreversible movement of critical ...
LONDON--(BUSINESS WIRE)--Customer segmentation has been an age-old issue for businesses globally. Though new customer segmentation models have helped serve the purpose, it tends to miss certain ...
LONDON--(BUSINESS WIRE)--ColorTokens, a pioneer in Zero Trust-based cybersecurity solutions, today unveiled Xshield 2.0, the latest version of its award-winning product, Xshield, part of the Xtended ...
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Despite all the grumbling around the limitations prompted by privacy ...
CAMBRIDGE, Mass., Jan. 27, 2026 (GLOBE NEWSWIRE) -- Akamai Technologies, Inc. (NASDAQ: AKAM), has been named a Customers’ Choice in the January 2026 Gartner Peer Insights “Voice of the Customer” for ...
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