My father is an avid tennis player. After he moved into a senior living center, he volunteered to organize tennis lessons for the residents. Since I am also a competitive tennis player, he called me ...

Salespeople work under the pressure of a very competitive environment, and they want access to any tool or resource that will help them win business. And, as with most large corporate purchases, the ...

77% have data initiatives underway to gain a complete view of customers and support digital transformation efforts Nearly all (91%) respondents say customer reference data is a global strategic asset.

Part 1 of this series discussed the evolution of customer reference programs and gave guidance on how to create a program that's a strategic asset to your company. This article discusses the next ...

Buyers increasingly expect to check with their peers before they’ll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional ...

In our post-consumer age, third-party validation is an increasingly key factor for people choosing to pursue new products and services. However, a customer reference — a business’s most precious and ...