This story was produced by April D. Lee and distributed by Next Net. Winning a customer’s heart is a key differentiator in today’s competitive business world. Today’s consumers want brands that speak ...

All good marketers center their marketing and communications efforts around their target customers. But how do they identify critical customer personas and develop targeted plans? Let’s explore the ...

In the digital era, customer interactions with brands span across various touchpoints: Websites, social media, email, in-store visits and mobile apps. As the leader of a digital marketing company, ...

In today’s fast-paced marketplace — where trends and technologies constantly evolve — one principle remains steadfast: customer satisfaction is the key to long-term success. A customer-centric ...