Marketing Science, Vol. 30, No. 6 (November-December 2011), pp. 950-964 (15 pages) What can be learned about marketing phenomena from descriptive, structural, and experimental empirical models? Is ...
Understanding various research study designs and methods is crucial for postgraduate students aiming to produce high-quality, impactful research. This resource delves into the fundamentals of research ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results