Bryan Mattimore is Cofounder and Chief Idea Guy at the Growth Engine Innovation Agency, and an innovation instructor for Caltech. As the creation of new ideas becomes the only sustainable competitive ...

It is interesting to see how design thinking and coaching, two seemingly unrelated practice areas, have so much in common. Design thinking is an iterative process that attempts to understand the user ...

The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given ...

What is design thinking, and why is design thinking important? It's an iterative process that begins with empathy and culminates in testing and implementation, only to be followed by further cycles of ...

'Innovation' and 'design thinking' could possibly be two of the most extensively-used phrases both online and offline during the past decade. To respond to the global need of "changing the status quo" ...

Are you a creative or inventive person? Or would you like to be? Would you like to harness your creativity to solve problems for your company or for society? Would you like to add design-driven ...