Innovation with design thinking demands critical thinking because we must understand our assumptions that frame our ideas and shape our design. As our world becomes more and more digital, it’s not the ...

The following is the second of two excerpts from The Way to Design, a guide to becoming a designer founder and to building design-centric businesses. It was adapted and reprinted with the author’s ...

Have an intractable problem? Looking to build a stronger team? Design thinking is a process aimed at solving problems that focuses on empathy, experimentation, and feedback. Interested in setting up a ...

Design Thinking continues to be a hot topic (this article is one of many talking about it). Design Thinking has been hyped and even fetishized but there are also voices questioning its value, impact, ...

Over the past few years, design thinking has quickly gained momentum in the business world. Some of the world’s leading brands—the likes of Apple, Google, HBO, Samsung, World Bank, and General ...

More than a decade ago, Scott Cook decided that the company he founded, the accounting software firm Intuit, needed to become more innovative. So he started to encourage all employees to spend 10% of ...

Experimentation. Experts like Harvard professor Tsedal Neeley and Adam Grant say that companies should iterate and experiment when designing their remote and hybrid work environments. As Grant says, ...

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...

I did not expect to begin my sixth year of teaching standing baffled before a folding table covered with tin foil, pipe cleaners, and mysterious mini-motors, but I suppose that I shouldn’t have been ...

What is design thinking, and why is design thinking important? It's an iterative process that begins with empathy and culminates in testing and implementation, only to be followed by further cycles of ...