While almost 34 million people have viewed Dove's heartwarming "Real Beauty Sketches" video in just two weeks, marketing analysts are wondering if the campaign will actually sell soap. An impromptu ...

Dove's new "real beauty" campaign, by Ogilvy, employed an FBI sketch artist to help show women that they are more beautiful than they think. Without ever seeing the women in question, forensic artist ...

“Sketches,” a new project from Dove, is an interesting look at self-esteem and ingrained standards of beauty. As seen in the clip above, the experiment involves women sitting down in a room with ...

The online video went viral after its release on 14 April, with more than 5.5 million YouTube views so far. In the video, created by Ogilvy Brazil, a former police sketch artist creates drawings of ...

A viral video has three main ingredients. Using Dove's recent wildfire success, Dove Beauty Sketches, let's examine how they hit the marketing campaign jackpot, again. The research We love alarming ...

Don’t get me wrong, I am a sucker for the message “seriously, though, you’re beautiful.” And I agree with the viral Dove Real Beauty Sketches clip, so many of us get distracted by all of our perceived ...

Is beauty really in the eye of the beholder? If we're to judge by Dove's new Real Beauty Sketches campaign, it certainly is. And what most women are beholding isn't exactly beautiful. The company ...

What do you see when you look in the mirror? It could be a person no one else sees. Especially if you're a woman. Dove has a new commercial that has gone crazy online. It has been viewed more than 21 ...

This case study was most read on Warc in 2015. Read other popular content on Warc. Only 4% of women believe they're beautiful. How to inspire the other 96% to feel the same? A decade after Campaign ...

When it comes to our looks, most of us can quickly rattle off a checklist of flaws: our mouth is too big, our hair color too mousy, our eyes are too close together, our cheekbones nonexistent.In its ...