Variable pricing is nothing new, but artificial intelligence has made it easier for companies of all sizes to leverage ...

Instacart has quietly turned grocery shopping into a personalized pricing experiment, where two people ordering the same ...

An investigation by a group of consumer groups has found that Instacart grocery items simultaneously checked at the same ...

When it comes to convenience, it’s hard to beat Amazon. And that rationale isn’t limited to consumers: Many local districts ...

Groundwork, a consumer advocacy group, said Instacart’s pricing algorithm could lead to shoppers forking over an extra $1,200 on groceries each year.

Instacart users across the country may be paying more for the same groceries because of secret price tests powered by ...

A months-long joint investigation by Consumer Reports and Groundwork Collaborative has uncovered widespread price testing on Instacart's grocery delivery platform. The research shows that identical ...

The cost of goods and services is constantly in flux. In general, businesses have the right to set prices at will. The amount you pay will rise and fall based on many factors and it can happen very ...

The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute you stay on the airline's website, the concert ticket that at peak demand ...

(NewsNation) — What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing to spend. About 3% of Delta’s domestic ticket prices are now ...