Fatima Zaidi is the Founder & CEO of Quill Inc., an award-winning production agency and CoHost, a podcast growth and analytics tool. As someone entrenched in the podcasting industry, I’ve seen how ...

Podcasts are a channel that’s growing rapidly, with new shows launching every week (mine included!) and global listener figures set to exceed 600 million by next year. But although many B2B brands ...

Opinions expressed by Entrepreneur contributors are their own. Podcasts have exploded in popularity in recent years, and for good reason. They offer a unique way to engage with audiences and can be a ...

I remember seeing pictures of the Barbie movie set back in 2022. There was excitement around the movie, but I would never have guessed it would become a global phenomenon. Stories from major ...

National storytelling week highlights how widely lauded this communications tactic has become in B2B marketing. Maxine-Laurie Marshall looks at an underused storytelling technique, the podcast, and ...

Podcasts offer a growing alternative for brands to tell their stories. Originally thought of as a place to tell stories, podcasts have now developed into a compelling way for brands to communicate the ...

When it comes to B2B podcasts, downloads aren't as important as you might think. Smart storytelling can turn your podcast into a channel to earn audience trust, increase pipeline, and improve sales.

Our Legal Marketing 2.0 Podcast has covered a diverse range of topics, with host Guy Alvarez sitting down with many of the top leaders and rainmakers in the world of legal marketing. From the rise of ...