NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

Today NBCUniversal, independent agency RPA, FreeWheel, and Newton Research announced a partnership to introduce a breakthrough approach to buying premium video using agentic AI across both linear and ...

Advertising has entered the artificial intelligence age in a whole new way, thanks to a partnership between NBCUniversal and ...

CTV ad tech companies are trying to mimic the simplicity of digital ad buying, and it requires two things packaged together: data and speed. On Wednesday, FreeWheel unveiled a sell-side product called ...

Fubo, LG Ads, Philo, Plex, TCL Ads, Telly, Wurl and more partner with FreeWheel to strengthen programmatic offerings for ecosystem. As buyers navigate continually blurry lines between platforms and ...

FreeWheel will programmatically enable Tubi and the entire One Fox portfolio by serving as the company’s primary monetization engine When you purchase through links on our site, we may earn an ...

NEW YORK--(BUSINESS WIRE)--FreeWheel, a global technology platform for the television advertising industry, today announced the launch of Audience Manager, a new solution integrated into the company’s ...

Stocks Refusing to take a Holiday. Lionsgate Studios Corp. (NYSE:LION) is one of the last week’s best performers. Lionsgate ...

FreeWheel has announced that it is working with MediaScience on a new initiative, The Viewer Experience Lab, that will help media companies ensure a quality experience for viewers across the growing ...

FreeWheel, a division of Comcast – the major connected TV (CTV) intermediary that connects buyers and sellers – has launched an audience-based TV buying technology that it claims will unify planning ...

Acquisition will enable FreeWheel clients to participate more seamlessly in the growing programmatic TV ecosystem. NEW YORK--(BUSINESS WIRE)-- FreeWheel announced today that it has agreed to acquire ...

Today NBCUniversal, independent agency RPA, FreeWheel and Newton Research announced a partnership to introduce a new approach to buying premium video using agentic AI across both linear and digital.