As Generation Z gains spending power, their habits are quietly influencing which companies may deliver long-term value for ...

According to members of Gen Z, celebrity skincare brands, short Ugg slippers, and Apple iPhones are currently status symbols ...

Instead, Gen Z is turning to peers for a community-driven “soft start” to the year ahead. Popularized on TikTok, January ...

Gen Z’s projected income surge, fueled by inheritance and wage growth, could make it the wealthiest generation by 2035—though ...

With AI eliminating entry-level jobs, Gen Z is choosing AI-proof careers earning $50K+. Here are the 12 trades and healthcare ...

Gen Z isn’t shy about splurging—whether it’s doom spending for a dopamine hit, spoiling their pets, or splashing out on rent. But soon they’ll actually have the financial power to afford it.

The slightly longer answer is this: According to the best available data, on issues of race, members of Gen Z are, on average ...

There are a few reasons why Gen Z is drinking less alcohol, including a higher awareness of physical and mental health. And ...

The most persistent story about American religion in 2025 was the possibility of revival among Generation Z. It’s a narrative ...

Despite being known for their near-constant use of social media, 52% of Gen Z said that they tried to quit using social media ...