Google launches A/B testing for Performance Max assets (Beta)

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...

Google tests expanded video limits in Performance Max

Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign ...
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Google Performance Max campaigns get new brand asset rules

Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created via the UI, with API support coming soon. The big change. Until now, brand assets like ...
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Advertisers Finally Win Key Transparency Concessions From Google’s Performance Max

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...

PPC Pulse: Reddit Max Campaigns, Google Creator & Microsoft Targeting Updates

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...