While we get the whole spring beauty trend of light, floral hues and just-pinched cheeks, there’s something about embracing a darker, more Gothic, ’90s vibe just in time for the new season that feels ...

Call it the Jenna Ortega effect — vampy makeup is officially having a moment. After years of laminated brows, glazed skin, and pink blush ruling the algorithms, the beauty mood has taken a turn ...

How to rock the soft goth makeup trend, the moody glam you've seen on stars like Rosalía, Zoë Kravitz, Jenna Ortega, and more ...

The contemporary goth aesthetic has been going strong for decades, and goth makeup has especially piqued the interest of a new generation on TikTok recently. Today’s goth culture draws inspiration ...

Goth makeup has always been around—just look at the definitive black eyeliner and berry lips of the '90s grunge era for proof. But recently, it's taken on a new life: sculpted, sleek, and remarkably ...

Celebrity pouts were dark and mysterious at last night's Met Ball with gothic-looking pouts in vampy lipstick shades Dark lip colours in deep burgundy and plum shades made for a bold new beauty trend ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. While we get the whole spring beauty trend of light, floral ...