Packaging is no longer about wrapping products nicely. Your product packaging helps you enhance the brand’s visibility.

The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.

What makes a product stand out? When your product is lined up on a shelf with your direct competitors side by side, what makes a customer choose yours over the others? Some of it is brand loyalty.

Product identification and branding: Your packaging should clearly communicate what your product is and who it’s for. It should represent your brand’s values, aesthetics, and story. An ambiguous or ...

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...

States across the country increasingly are developing extended producer responsibility (EPR) legislation for packaging. Lawmakers in Maine and Oregon passed EPR legislation in 2021, and most recently, ...