You know you need “marketing,” but your runway says you can’t afford experiments that take six months to maybe work. You’ve ...

Is your organization about fun? How often do your customers giggle? How much of your business strategy is about funniness—not just entertainment, but customer experiences made joyful by design? What ...

A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...

Brilliant marketing strategies often look flawless in PowerPoint, but execution is where they falter. From resource constraints to cultural resistance, this ‘execution gap’ kills momentum before ...

How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...

All too often, social media content from businesses feels overly polished and promotional. How can you get past this and create a social media presence that comes across as natural rather than forced?

Discover actionable tips for aligning your content with AI algorithms and boosting your brand’s presence in an AI-driven world. Generative AI is transforming how consumers discover and engage with ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...