Foundation is, well, foundational to many women’s makeup routines. It provides a solid base layer to even out skin tone and imperfections while prepping your skin’s surface for additional products.

Finding the perfect shade of foundation has always been a struggle for me. I’ve tried so many different brands, but even the ...

Foundation is the rare makeup product you don't want to be able to see. Ask any pro how to match foundation, and they'll tell you the final result should be a seamless veil that makes your skin look ...

Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of foundation to match your skin tone. The makeup artist dispelled “misinformation” about shade matching ...

Finding the perfect foundation shade can be a daunting task with so many options available in the market. Whether you're a fan of drugstore makeup or are looking for something a little more luxurious ...

I never know how to select the correct colour foundation for my skin tone – a friend advised me that because I am fair with pink undertones, I should look for a more yellow-based foundation. Is this ...