Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

When it comes to determining a distribution strategy for your business, the problem you’re really solving for is, “what is the best way to get my products to my customers?” In order to make the best ...

If you plan to sell your products on a wholesale basis, whether it's to a company that needs supplies in the course of business or raw materials needed to produce other items, you'll need to establish ...

Businesses are always looking for ways to cut costs and improve their bottom line. One often-overlooked area for potential savings is indirect spending—the expenses that are not directly related to ...

Once you've determined the most effective distribution channels for selling your product or service, you must support these decisions with a variety of pricing, branding, advertising, promotional and ...