Businesses often strive to attract and retain millennials, Gen Zers and younger consumers to take advantage of their digital fluency, brand loyalty and long-term purchasing power. To connect with ...

The rise of influencer scams, akin to the modern day snake oil salesman, highlights the urgent need for stronger regulatory oversight and increased consumer awareness to combat misinformation and ...

Add Yahoo as a preferred source to see more of our stories on Google. A new social commerce scam involving fraudsters who impersonate popular influencers for financial gain is targeting users of ...

Today is Safer Internet Day and there are new scams on Instagram targeting teens that can be easy to fall for. One scam to look for is "sugar daddy" direct messages. The scam takes the form of a ...