Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

It’s often risky to introduce new products to the market. In fact, statistics show that between 40 to 90 percent of new products fail. A key component of product adoption is consumer psychology. While ...

The United States is in a “decisive decade” as it seeks to deter an aggressive China. Yet, an internal challenge stands in the way of achieving this objective: The U.S. has an innovation adoption ...

About 10 years ago, a development organization and a national government took an innovative approach to a problem, the fact that people with chronic diseases were stopping their medical treatment ...

Paul Deraval, Cofounder & CEO of NinjaCat, is a software veteran with 20+ years driving innovation in martech, AI and agency growth. For decades, the Rogers adoption curve has helped explain how ...