NEW YORK—A new study from Innovid has found that interactive connected TV (CTV) campaigns deliver stronger results across key performance and attention metrics than interactive campaigns on mobile and ...

NEW YORK--(BUSINESS WIRE)--Six years after announcing its landmark partnership with Walmart, Eko, the leader in interactive video technology, is offering a detailed look at the positive impact its ...

Matthew is Founder and CEO of The DVI Group, a strategic communications agency that reimagines business video for brands around the world. Video is powerful — interactivity, even more so. Interactive ...

Watching online video once meant staring passively at a screen, but now that audience engagement is the goal, interactive video is gaining popularity. The Wall Street Journal embraced the trend with ...

Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by ...