“Did you wear sunscreen today?” reads a smattering of blue bubble letters across the front window of Korean beauty store Senti Senti’s new location in Williamsburg, New York. The shop — founded in ...

With Korean-born plastic surgeon Dr. Eunice Park at the helm, AIREM is introducing the latest Korean innovations to the United States. Here’s what to look out for. ByAnna Haines, Former Contributor.

SAN FRANCISCO — In the Next Big Thing section of a Sephora in San Francisco, customers compare bottles of toner, eyes catching on the sleek pastel labels reading “Made in Korea.” “Korean skincare ...

Our writers dig deep into the Strategist’s archives to surface the best things we’ve already written about and recommended in a single category. Read more here. In 2015, Charlotte Cho, the founder of ...

Korean beauty retailer Pureseoul calls itself the UK’s “home of K-Beauty”. Since launching online in 2019, it has rapidly expanded its physical presence with a London flagship and boutiques in ...