I’ve wanted a perm for years now, but with the amount of damage my hair went through with multiple bleaching sessions (I had ...

"Korean-style root perms create subtle volume at the root," Dunning explains. This particular type of root perm is gaining in ...

The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their ...

Opinions expressed by Entrepreneur contributors are their own. As technology advances, people are willing to try any new gimmick to get the hair of their dreams, from new styling tools to chemical ...

The perm, long ridiculed as one of fashion's most embarrassing hair styles, is making a surprise comeback. The look, which is short for 'permanent wave', has been all but dead and buried in the style ...

The top hair trends that are emerging from Seoul, South Korea, all have one thing in common: they're subtle. The masterminds behind these looks aim to create hair that doesn't look like it's been ...

If you thought perfect hair was only possible in Korean dramas or on K-pop stages, you might be surprised to see so many Koreans on the street with voluminous, perfectly styled hair. The secret may ...

Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards ...

My hair is naturally straight with a slight wave throughout, which becomes more accentuated the shorter it is. I also have incredibly thick and heavy hair, so when I style it with a curling iron, I ...