“Blush had a real moment in 2025, with lots of cool girls in Korea wearing blush high up on their cheeks, right below their ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you’re just starting to explore K-beauty land, it’s impossible to know where to start. That’s why I ...

The rapid spread of that sticky serum tells you just how wildly successful K-beauty has become. Fuelled by viral content and ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One of my first introductions to makeup was watching my cousin paint her face with products from various ...

Cloud skin offers a softer dewy look that's redefining Korean beauty trends. Explore how this new aesthetic is shaping ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

South Korean beauty influencer Daddoa, known for her calming makeup tutorials, has passed away at 29. Her agency confirmed ...

With the world’s biggest obsession with plastic surgery and some of the fastest-evolving beauty technology, spas and cosmetic lines in the world, South Korea is a bona fide beauty destination.

The Korean beauty industry’s measured push into technology-driven innovation has never been more visible than at the Consumer ...

I wouldn’t dare challenge your familiarity with Korean skin care products (and if you don’t have a sheet mask, an essence, or a BB cream in your stash, where ya been!?). Korean makeup, however, is a ...