After the release of Led Zeppelin III in 1970, some music critics, less than impressed with Led Zeppelin's brighter, folk-rock leaning sound on the LP, suggested any album would sell well as long as ...
Ever on the lookout for new ideas to present Led Zeppelin in a different light, the art-schooled Jimmy Page came up with the idea of an unpronounceable title made up of four distinct symbols, or runes ...