Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...
Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...
The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
"As anyone who has ever watched a child play with old-school Legos knows, children's Lego creations already do move and make ...
Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.
Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...
Lego unveiled Smart Bricks, the brand’s first foray into smart tech integration, at this year’s CES trade show. The first ...
During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...
Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...
There will initially be three Star Wars-themed LEGO ® SMART Play ™  sets, which won't be the biggest LEGO sets ever made.