Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. KANSAS CITY, Mo – Could an ingredient in ...

A toothpaste’s packaging and label will say what it specifically targets, so think about whether that aligns with your teeth’s needs. Flavor: Toothpaste flavor is entirely a personal preference. But ...

Patient confusion in the toothpaste aisle is high due to marketing; clinical guidance must focus on active ingredients over branding. The American Dental Association (ADA) Seal of Approval is a ...

Colgate‑Palmolive has agreed to change the packaging and marketing of its children’s toothpaste products following concerns raised by Texas Attorney General Ken Paxton about how fluoride is portrayed.

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