Last week, News Corp ( NWSA), owner of realtor.com in the U.S. and the majority owner of REA Group in Australia, announced the $210 million acquisition of lead qualification service Opcity. Why it ...

Lead generation is an expensive task for any B2B marketer, but it’s not cost alone that keeps them up at night. Understanding the nuances of each lead and how to replicate some level of success is as ...

Marketing and sales funnels can sometimes be two separate rivers flowing toward the same ocean. However, all too often, these rivers remain disconnected, with leads leaking through the cracks and ...

That’s what happens frequently in modern day organizations -- we decide on building a strategy around real time marketing, but most of the time it just takes too much effort to manage proper adoption ...

Maggie Mistovich is VP of Marketing at TextUs, a leading SMS engagement platform for recruiters, marketers, sellers and workforce managers. Customer acquisition strategy is an ever-evolving landscape, ...

B2B marketing teams are faced with the task of moving leads through the funnel. But it need not be a burden, judging by “How to generate more top-of-funnel leads in B2B SaaS: Three go-to-market ...

Only 25% of all leads your business generates are legitimate (read: qualified) at any one point in the sales funnel experience? A fraction of the rest can be qualified to advance in the funnel through ...

Generating tons of leads is well and good, but it doesn’t mean much if they don’t convert. If companies want to earn their coffee, they have to convert their leads to sales, and that requires a ...

The slog from lead to conversion is an arduous one and few firms are prepared for it, judging by The State of Lead Conversion In Marketing and Sales, a study conducted by Ascend2 in partnership with ...

Discover how lead magnets like free trials and guides convert visitors into sales leads and customers, boosting your ...