Restaurant companies are shifting their marketing resources back to the local level. At least some of them are. “We’re going back old school and bringing on a local store marketing plan. It’s just ...

National companies need to engage in local store marketing strategic processes to be competitive for local consumers. Local store marketing is the future. National companies have been struggling with ...

Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content ...

Local marketing refers to the strategies and activities that are used by businesses to target and engage with customers in a specific area or local community. It focuses on promoting products or ...

Depending on your business, you may need to consider national marketing strategies, local marketing campaigns or a combination of the two. As their names suggest, national marketing involves promoting ...

A: Local-store marketing is definitely the way to go for Ocho Mexican Grill, Franklin. Mass media advertising can be expensive, and it’s not that effective for a small business like yours. Using local ...

Success for mobile marketers starts with a deep understanding of location data and the rich insights that mobile devices allow advertisers and their partners to unlock. However, the best outcomes — ...

After seeing many posts about small businesses closing in Williamsburg, local couple Pete and Trisha Spadaro stepped up to help, and BlitzMyBiz was born. BlitzMyBiz is a community-driven effort to ...

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