Loyalty cards are one tool in the small business marketing arsenal. These cards are designed to encourage repeat business by offering rewards for customers who return again and again. Loyalty cards ...

Brands have talked about personalisation for years in terms of their customer base, but until now, few have gotten it right. “We’re now finally getting to that point where AI and quality data are ...

Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. One of the most controversial questions of the digital age is how much ...

Nearly every grocery store attempts to lure customers in with their loyalty programs, boasting special deals and price savings, but which ones should you truly trust? Inflation stood at 3.4 percent ...

For decades, businesses have relied on the punch card as the backbone of their customer reward program. That seemingly ageless loyalty program, however, might not be as timeless as was once thought.