Loyalty programs are no longer punch cards and stamps and have become an integral part of everyday life on customers’ ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. If you are a retailer, you probably already have a loyalty ...

Although change is rarely easy, it’s essential to grow. Many forward-thinking companies recognize this and embrace change, even when changing programs and processes means initially upsetting some of ...

A good loyalty program encourages shoppers to come back time and again. However, not all businesses operate on the same customer frequency — and sometimes different audiences can visit the same ...

Today’s airline loyalty programs are critical business drivers shaping both company profitability and traveler engagement. American Airlines is pioneering yet another frontier in loyalty through ...